We live in a digital era where almost every business has a website, and each is working towards building a robust digital presence. But unlike your brick-and-mortar shop, your website will get daily visitors from every corner of the globe, and therefore, you have to make sure your website adds value to the life of visitors, especially from your target market.
But since almost half of the home pages of the website on the internet are in English, it becomes difficult for those who don’t have English as their native language. Today, people love to devour content on the internet in their native language, and in such a case, if you are going to stick with English only, you are going to miss a large chunk of the audience base.
The only way to keep your website meaningful to everybody and reduce the bounce rate because of language restrictions is to translate your website, and for this, you will have to choose language translation services.
Let’s take a look at what are the benefits of translating your website.
Widen Your Customer Base
Since your website will be present in a global economy, effective website transcreation becomes imperative for your success. If you wish to garner the attention of every foreign customer, you need to serve your website to them in their native language instead of using the one-size-fits-all approach and having an English-biased agenda.
According to studies, it has been found that almost 72% of internet users spend most of their time browsing the internet in their native language, and you will never wish to miss out on this 72% of internet users just because you don’t want to use language translation services and translate your website.
Level the Playing Field
Gone are the days when startups and medium-sized businesses didn’t stand a chance against enterprises. The influx of the internet has brought both giant firms and SMEs on the same page, and to cash in on this opportunity, you have to translate your website and work towards becoming a global superpower.
If the giant firms serve a variety of audiences with different native languages, you can do the same by simply choosing Spanish translation services and then getting your website translated into a specific language that your visitors use. The longer you go without a translated website, the stronger your competitors become.
Your Website Data Suggests Translation
Almost all businesses with a website use analytics tools like Google Analytics to keep tabs on everything happening in their digital shop. Such powerful tools offer a great deal of information, and it even shows you all the details you wish to know about the traffic source, the visitors’ country, age, and gender.
If you are an American brand with an English-based website and get 70% of the website traffic from Spain, you must use Spanish translation services and give an option to the visitors to quickly transform your website into a Spanish digital store with a single click.
Gain Customers Trust
A business that is good at winning the customer’s trust, even on the digital platform, will look good on the growth chart. According to a study, it has been found that more than 81% of people will never return to a website if they have any trust issue with it.
With localization, a website easily adapts to the local languages of the masses and even their cultural background. Thus, the visitors feel at home while browsing a company website in another country with a completely different language.
A seamless user experience, along with meaningful and easy-to-understand content, is the key to gaining trust on the online platform. Even if you are using a company for certified transcript translation, you can consult the same company that might offer website translation.
Boost International SEO
International SEO is the most powerful tool you can use to your advantage to grow your global presence, as this will help boost website traffic, generate leads, and boost all the supporting factors. Above all, working on your international SEO by using certified transcript translation can maximize your conversion and generate sales.
But before keyword research, the latest SEO trends, and search engine algorithms, you must work on your website’s translation through professional translation service providers.
One of the first things you have to do to build a strong digital presence and become a global powerhouse is to decide how to build a multilingual website that caters to the needs of almost every visitor coming to your website, regardless of their demographics, culture, and language barrier.
