The technique of optimising material for social interaction, debate, and sharing is known as social media optimization (SMO). SMO may be used for email, product pages, blogs, microblogging (social status updates), and more.
There are on-page specific considerations, similar to SEO. This post goes through the advantages, considerations, and requirements for successfully implementing on-page SMO on your online blog.
How Come Social Media Optimization Matters?
SMO’s simplicity allows you to increase traffic, interaction, and conversion while learning more about your target market and gathering quantifiable data to evaluate your social media campaigns. Think about these advantages:
Social SEO: Having more shared links portrays you to search engines as an authority and enhances SEO. Top shared material is highlighted on Facebook, Twitter, and LinkedIn as “Top News,” “Top Tweets,” and “Top Headlines,” offering extra possibilities to generate visitors. You can contact to Facebook Ad Company for Facebook Advertising Services.
User Generated Content (UGC) is content developed and curated by users and spreads more quickly than content created independently. Through social engagement, debate, and sharing, voice of the consumer (VoC) opinions, questions, testimonials, and insights are revealed.
Social Proof: A high number of comments or shares demonstrates the quality of a piece of material. The inclusion of these numbers can boost incoming links, shared links, and article click-through rates on social media.
Users are often prepared to share or debate information they enjoy or [dramatically] detest because they value the chance to take part in conversations. Open dialogue creates a community around the subject. Building “brand ambassadors” involves giving consumers the tools they need to talk about your content more freely.
Social metrics like shares, comments, and subscribers are helpful for gauging the calibre of blog posts and the efficacy of social media strategies. Consider using tools like PostRank and Collective Intellect to measure social engagement for both your blog and those of your rivals.
Goals for SMO on blogs
You must choose the action for which you are attempting to maximise conversion since SMO is a conversion optimization activity for social media. The components of a blog website are shown below, along with the corresponding social media measures to optimise them:
Get people to visit your social media pages, sign up for updates, and follow you on social media.
Get visitors to your blog or news website to follow you on social media, click through to articles and author pages, and share or review your material.
Get people to go through to author bio pages and follow them on social media.
Article: Encourage readers to bookmark, rate, comment on, share, and link to the content.
Commenting on articles: Encourage users to leave comments, rate remarks, and engage with other commentators.
Each of these actions will have a conversion rate. (For instance, 1 out of 10 shares of the article is 0.1 percent conversion.) Use A/B testing to find the most effective strategies.
Content SMO Checklist for Blogging
The following checklist is a reference for strategies that aid in achieving blog SMO goals. To audit your blog, download the relevant Blog SMO Checklist Worksheet.
1. Arrange and display social media account icons in a noticeable place.
For maximum visibility, place links to your main social media accounts in the top-right corner of your page. The account icons may be distinguished from the share and follow symbols because to their positioning.
Include icons just for the active accounts that you consistently keep up with. (Don’t highlight your YouTube channel if you seldom ever use it.) Include social media account icons in the bottom as well. (Think about downsizing the size or changing the design to avoid a completely duplicate appearance and feel.)
Use a consistent size and design for each icon. You may download a choice of free social icon sets. Select or create icons that are appropriate for your website’s theme.
Make sure each social media account’s link target opens in a new tab or window.
2. Compile and show “subscription” choices
Users get immediate access to your most recent blog updates through RSS, email newsletters, podcasts, and mobile applications. Include these subscription choices and emphasise their advantages.
Whether you want to include an input box for email subscriptions will primarily determine whether you decide to combine or separate subscription activities and social accounts. To prevent people from trying to search from your subscription box, providing a clear distinction between the email subscribe and site search forms is essential.
Use distance, style/formatting, iconography, precise button labels (“subscribe”), and default field text for clarity. Use an inline email subscription form only if your website already has a search function (hum, fix that already). Instead, connect your email icon to a modal (inline pop-up), pop-up window, or new page.
For RSS, a connection to Google Feedburner works great.
3. Include widgets for social networks in the sidebar
Use the sidebar to display dynamic material from your social networks, such as user testimonials. Users may easily and quickly follow other users with the use of social widgets with just one click. From a straightforward button to a module with follower count, follower avatars or names, favorite/recommended material, and recent activity, a widget’s content or size might differ significantly.
The latter choices might encourage users to participate in the discussion and follow you on that network. Make sure that include recent activity feeds doesn’t duplicate information seen in other widgets or blog posts. The Google+1 button may be used with social media widgets to entice viewers to give the content their thumbs up.
Be careful where you set the Facebook “Like” button; you want readers to be able to tell the difference between loving the article and liking the fan page. Choose separate button forms and context to make the differences clear to users.
Like Box on Facebook
Live Facebook Stream
Facebook Facepile Facebook Activity Feed
Facebook’s suggested users
Subscribe to a YouTube Channel Widget
a Digg widget
Advice: Configure your Twitter widget to display hashtag mentions for the chats, webinars, or presentations you have booked. Make the appropriate changes to the widget title to make it obvious to users what the feed is showing.
4. Show popular blog posts in the sidebar.
To encourage engagement in posts that have had a lot of recent or substantial activity, highlight popular articles (e.g., most views, likes, tweets, etc.) and the most recent comments in the sidebar.
5. Make the Twitter account’s username clear.
Do not ask users to guess your Twitter username. To promote tweet mentions, include it in the title tag and your Twitter widget. (Note: Hovering over the Twitter symbol on a mobile device does not display the username in the URL.) Ideally, your username should be mentioned in every tweet about your material.
Benefits of Twitter mentions include:
Twitter users may access and follow your account with ease.
Simple ways for you to interact with and follow fans, bloggers, and brand advocates
a rise in the exposure of blogs and brands in retweets
Possibly more clicks (due to reliable source/author)
Klout and social influence improvements