In response to the shifting dynamics of drinking tastes and behaviours among consumers throughout the world, the frozen drink category has experienced numerous significant changes. The considerable advancements in the demand for and marketing of beverage alcohol products have earned them a legitimate spot in this category, despite major criticism. Due to the high degree of convenience offered to customers, who have played a crucial role in boosting the appeal of simple-to-make alcoholic or non-alcoholic beverages, the demand momentum hasn’t lost much of its lustre.
Alcoholic or non-alcoholic drinks that have been refrigerated below their freezing point are considered frozen drinks. These beverages are typically sold frozen in markets, so they don’t need to be chilled until it’s time to serve. They can be bought in supermarkets, defrosted on kitchen counters with an icebox, or served with water after defrosting.
Key Market Insights
- The frozen drinks market was estimated to be worth USD 35,539.62 million in 2021 and is projected to grow to be worth USD 56,644.75 million by 2029, at a CAGR of 6.00% over the forecast period, according to Data Bridge Market Research.
- The market report created by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis, and consumer behaviour in addition to market insights like market value, growth rate, market segments, geographical coverage, market players, and market scenario.
- Because they are available in popsicle and squeeze package forms, frozen drinks are becoming more and more popular. They offer rapid, enjoyable, and convenient alcohol consumption. Additionally, these items are dispensed via vending machines that require little energy and produce very profitable results, making them popular with young people. This is anticipated to stimulate market expansion.
- Additionally, the rise in adult alcohol consumption will support the market’s expansion. For instance, a 2020 national poll indicated that alcohol consumption among those over 30 grew by 14%. This information is from a Rand Corporation article. Nearly 17% of women and 10% of non-Hispanic white people used alcohol. This should energise the market.
Alcoholic beverages Alcoholic Frozen Drinks are a particular category of frozen beverage. People drink alcoholic beverages for their taste and flavour, but many also do so for the intoxicating qualities that these drinks have to offer. These different beverages range from 30% to 70% alcohol by volume.
A non-alcoholic frozen drink is often a mixture that has been made using ice and other components. The beverage has a thick viscosity after being blended, much to soft-serve or slushy drinks. The non alcoholic equivalents of well-known cocktails and beverages are non alcoholic frozen drinks. Since they were offered at Tony Faust’s Original Caffeine Drip Saloon on Grant Avenue in San Francisco, non-alcoholic iced coffee beverages have been available.
Growth Factors For Global Frozen Drinks Market:
More and more people are working several part-time jobs and choose to buy prepared foods rather than prepare them themselves. People are seeking for easy-to-access drinks with high nutritional values since they can improve their health, therefore this would be a big element in the industry’s growth. It also lessens the likelihood of contracting an illness like diarrhoea or typhoid because of poor cleanliness during meal preparation. Additionally, the market for frozen drinks has seen a rise in customer desire for goods with clean labels and vegan/organic options, which has increased the demand for plant-based nonalcoholic beverages over classic favourites like milkshakes and smoothies.
A new report from Dataintelo titled “Frozen Drinks Market Research Report” is available online. It is divided into several sections, including Types (Alcoholic Drinks, Non-alcoholic Drinks), Applications (Hypermarket & Supermarket, Food & Drink Specialists, Convenience Stores), Players/Companies (Coca Cola, RedBull, DESHI, Kraft Foods, Nestle, Pepsico, ABInbev, Unilever,
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Effects of COVID-19 on Frozen Drinks Market
The frozen drinks market has been significantly impacted by the COVID-19 epidemic. The governments of several nations do not identify alcohol as one of the necessities for a lockdown. All avenues of distribution have been stopped. Pubs and clubs, which made up the majority of frozen drink sales, have also gone out of business since fewer people are going to them due to social isolation. Import-export activity has also disrupted the supply chain. Due to the corona epidemic, both production and consumption have been negatively impacted.
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